Higher Education
UCF Training Video
Client
Ovation
Project Owner
University of Central Florida
Location
Olando, Florida
Project Value
Industry
Higher Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Proposal Development |
Videography |
Higher Education
UCF Training Video
Client
Ovation
Project Owner
University of Central Florida
Location
Olando, Florida
Project Value
Industry
Higher Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Proposal Development |
Videography |
Project Overview
The client pursued a training video contract with the University of Central Florida in Orlando, a project that required producing professional-quality instructional film content for one of Florida's largest university systems. The work called for both a compelling proposal to communicate the client's capabilities and a finished video product that would meet UCF's standards for clarity, production value, and instructional effectiveness. PRESWERX served as the pursuit and production partner, developing the proposal materials and producing the training films that defined the engagement.
Client Challenges
The client faced a dual challenge: building a persuasive case for selection while also planning the production of content that had to perform well in an academic setting.
Communicating production quality and instructional expertise to a university evaluator unfamiliar with the client's prior work
Structuring a proposal that addressed UCF's expectations for training content scope and delivery format
Demonstrating readiness to execute a professional film production from pre-production through final delivery
Presenting a cohesive picture of the client's team, creative process, and technical approach within a single submittal
Together, these challenges called for a strategy that connected proposal writing with a clear production vision from the outset.
Scope of Work
PRESWERX developed the full proposal package for the client's pursuit of the UCF training video contract and produced the instructional films at the center of the engagement. On the proposal side, the team crafted narrative content, organized the submittal structure, and assembled supporting materials that communicated the client's approach clearly and credibly. For the film production, PRESWERX managed the creative and technical execution, producing training video content that aligned with UCF's instructional objectives. Each deliverable was designed to reflect the client's capabilities while meeting the standards of a major university system.
PRESWERX Approach
PRESWERX approached the engagement as a connected effort, treating the proposal and the film production as parts of the same story about the client's capabilities and creative process.
Developed proposal content that translated the client's production expertise into clear, evaluator-friendly language aligned with UCF's requirements
Produced training video content that met professional broadcast standards while serving the instructional goals of the university
Coordinated proposal and production timelines to ensure the client moved through both phases without gaps in communication or quality
The result was a submission package and a finished film product that positioned the client as a prepared, capable partner for UCF.
Results Delivered
PRESWERX produced a complete proposal package and finished training films, each held to professional standards and evaluated against UCF's specific requirements.
The proposal organized the client's experience and production methodology into a clear, credible narrative that directly addressed the university's evaluation criteria
The training films delivered polished, instructional content suitable for deployment within UCF's academic environment
The complete package gave the client a well-structured submission and a tangible work product that demonstrated capability in equal measure
The client entered the selection process with a strong proposal and a finished film that spoke for itself.
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SUCCESS STORIES
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