Government
Tampa Fire Station 24
Client
The A.D. Morgan Corporation
Project Owner
City of Tampa
Location
Tampa, Florida
Project Value
Industry
Government
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Government
Tampa Fire Station 24
Client
The A.D. Morgan Corporation
Project Owner
City of Tampa
Location
Tampa, Florida
Project Value
Industry
Government
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
The City of Tampa sought design-build services to deliver a new fire station for the University area, one of the city's most response-constrained neighborhoods. The project called for a one-to-two-story station and campus on a 3.05-acre site at 4902 East Whiteway Drive, with a project estimate between $13 and $19 million. The facility was planned to provide a dedicated home for Engine and Rescue 24, relieving years of unmet demand on neighboring stations. To compete for this contract, the client engaged PRESWERX to build a comprehensive pursuit package covering proposal writing, presentation development, coaching, renderings, animations, and film production.
Client Challenges
The client pursued a competitive design-build contract that required a complete pursuit story, not just a qualifications package:
Communicating a complex, multi-discipline campus scope to a municipal evaluation committee in clear, evaluable language
Visualizing design quality and site intent for the panel before construction had begun
Differentiating the team in a structured, points-driven competitive selection
Preparing presenters for a live, scored interview before a public evaluation panel
Each deliverable had to reinforce the same message and build the panel's confidence in the team.
Scope of Work
PRESWERX delivered a full pursuit package built around the City of Tampa's design-build selection process. The team produced written proposal content that translated a complex, multi-discipline campus program into clear, evaluable language for a municipal review committee. Architectural renderings and animations brought the proposed station to life, giving the evaluation panel a concrete picture of the finished facility before any design was finalized. A film was produced to deepen the panel's understanding of the client's approach and team. PRESWERX also delivered structured presentation coaching to sharpen each presenter's delivery and prepare the team for the scored, live interview.
PRESWERX Approach
PRESWERX built every deliverable around a single goal: give the selection panel a clear, confident picture of what the client's team would build and how they would build it.
Developed proposal content that turned a complex design-build program into scored, evaluable narrative language aligned to the City's selection criteria
Produced renderings, animations, and a project film to make the station design and campus vision tangible for the evaluation committee
Conducted structured presentation coaching to sharpen delivery and prepare each team member for the live, scored interview
Consistent messaging across every deliverable ensured the team entered the selection with a unified, well-supported story.
Results Delivered
PRESWERX delivered a complete pursuit package held to a high standard of clarity, visual quality, and narrative consistency across every component.
The written proposal organized a multi-discipline design-build scope into clear, scored language matched directly to the City's evaluation criteria
Renderings and animations gave the panel a high-quality, concrete visual of the proposed station and campus before any design was finalized
Presentation coaching prepared each team member to deliver confidently and consistently, giving the client a cohesive, polished performance in the live, scored interview
The client entered the selection with a complete package, a sharp story, and a team ready to make their case.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.