Commercial
Melissa Gateway Retail
Client
Crossland Construction Company, Inc
Project Owner
Hope Development Partners 3, LLC
Location
Melissa, Texas
Project Value
$17,000,000
Industry
Commercial
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Construction Logistics Animations |
Renderings & Animations |
Still Renderings |
Videography |
Commercial
Melissa Gateway Retail
Client
Crossland Construction Company, Inc
Project Owner
Hope Development Partners 3, LLC
Location
Melissa, Texas
Project Value
$17,000,000
Industry
Commercial
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Construction Logistics Animations |
Renderings & Animations |
Still Renderings |
Videography |
Project Overview
Melissa Gateway Retail involved the development of six new buildings on a mixed use retail site at the corner of McKinney Street and West Fannin Road in Melissa, Texas. The program included a two story office building of roughly 25,100 square feet, two single story restaurant buildings ranging from 2,800 to 5,200 square feet, and three single story retail buildings ranging from 2,700 to 15,895 square feet. Valued at $17 million, the project needed a strong visual presentation to help the development team communicate the character of a multi building retail gateway before construction began. The client engaged PRESWERX to produce the renderings, animations, and film needed to bring the site to life.
Client Challenges
Presenting a six building retail development spread across a single site created a distinct visualization challenge for the team:
Showing how six separate buildings of varying size and use would function together as one cohesive gateway development.
Communicating the character and quality of the project's retail and restaurant spaces before construction began.
Standing out in a competitive retail development market with a compelling visual identity.
These factors called for a visual package built to make a large, multi building site feel unified.
Scope of Work
PRESWERX produced a complete visual package for the Melissa Gateway Retail development. The team created renderings depicting the two story office building, the two restaurant buildings, and the three retail buildings, along with their relationship to one another across the site at McKinney Street and West Fannin Road. Animations illustrated the flow and character of the development as a whole, giving viewers a sense of moving through the completed gateway. A short film brought the project's retail and restaurant spaces to life, highlighting the character intended for the finished development. Together, the deliverables gave the client a full visual story of the site.
PRESWERX Approach
PRESWERX approached the project by treating six individual buildings as one connected retail destination. The team:
Produced renderings that showed each building's design while reinforcing the site's overall gateway identity.
Developed animations that carried viewers across the full site, from the office building to the restaurant and retail spaces.
Created a film that captured the character and energy intended for the finished development.
The result was a visual package that presented six buildings as a single, coherent destination.
Results Delivered
PRESWERX delivered a complete visual package held to the standard of a $17 million retail development. Each deliverable was built to reinforce the same cohesive site identity.
The renderings gave viewers a clear sense of each building's design within the larger site.
The animations demonstrated how the six buildings would function together as one gateway development.
The film captured the character and quality intended for the finished retail and restaurant spaces.
The client had a visual package as cohesive and well prepared as the development it represented.
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