Higher Education
Jones and Legacy Residence Hall Renovation
Client
FLB
Project Owner
East Carolina University
Location
Greenville, North Carolina
Project Value
$56,000,000
Industry
Higher Education
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Higher Education
Jones and Legacy Residence Hall Renovation
Client
FLB
Project Owner
East Carolina University
Location
Greenville, North Carolina
Project Value
$56,000,000
Industry
Higher Education
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
East Carolina University sought to modernize two aging student residence halls at its campus in Greenville, NC. The Jones and Legacy Residence Hall Renovation encompassed $56 million in comprehensive upgrades to both facilities, including complete bathroom renovations, full HVAC system replacement, room and corridor finish upgrades, window and roof replacement, and, for Legacy Hall, a new elevator, a relocated ground-level main entrance, and a fully renovated basement. The scope was technically layered and spanned two distinct buildings with separate program needs. PRESWERX partnered with the client to build the full pursuit package, from written proposal through live interview preparation.
Client Challenges
The client was pursuing a complex, multi-building renovation for a university owner and needed to communicate a technically dense scope with clarity and confidence:
Organizing a wide-ranging renovation across two buildings into a single, cohesive proposal narrative
Translating mechanical, envelope, and program upgrades into visuals accessible to a non-technical selection panel
Differentiating the team in a competitive university procurement environment
Preparing presenters for a live interview where technical depth and composure both matter
Each challenge pointed to the same underlying need: a pursuit package that could carry both the complexity and the clarity the owner expected.
Scope of Work
PRESWERX developed a complete pursuit package calibrated to the scope and audience of this dual-building university renovation. The team wrote a proposal that organized the renovation program for both Jones and Legacy halls into a focused, owner-facing narrative, connecting the technical scope to ECU's goals for student housing. PRESWERX produced renderings and animations that visualized the finished spaces across the most meaningful areas of the project, giving the selection panel a tangible preview of the work before ground was broken. The team also built a full interview presentation and delivered hands-on coaching to prepare the client's presenters for the selection event.
PRESWERX Approach
PRESWERX treated the pursuit as a storytelling challenge, working to bring clarity to a technically complex scope across two buildings with different renovation programs:
Structured the written proposal around ECU's priorities for student housing quality and long-term building performance
Created renderings and animations focused on the renovation's most visible and meaningful outcomes: updated bathrooms, refreshed corridors, and Legacy's new entrance sequence
Coached the client's presenters on message discipline, pacing, and how to address technical questions from a university selection committee
The result was a pursuit package built for both the depth of the scope and the expectations of the owner.
Results Delivered
PRESWERX delivered a pursuit package that met the standard of a $56 million university renovation selection:
The written proposal translated a complex, dual-building scope into a clear narrative aligned with ECU's student housing priorities
Renderings and animations gave the panel a high-quality visual preview of the finished spaces, from renovated bathrooms to Legacy's relocated entrance
Interview coaching gave the client's presenters the structure, delivery, and technical fluency to make a strong case before the selection committee
Going into the selection event, the client's team was fully prepared and confident.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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