Water & Water Waste
JEA Blacks Ford Water Reclamation Facility Expansion
Client
Wharton-Smith
Project Owner
JEA
Location
Saint Johns, Florida
Project Value
Industry
Water & Water Waste
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Water & Water Waste
JEA Blacks Ford Water Reclamation Facility Expansion
Client
Wharton-Smith
Project Owner
JEA
Location
Saint Johns, Florida
Project Value
Industry
Water & Water Waste
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Project Overview
The JEA Blacks Ford Water Reclamation Facility Expansion was a complex infrastructure undertaking in St. Johns, Florida, designed to double the facility's treatment capacity from 6 to 12 million gallons per day. The project encompassed a comprehensive scope of improvements across the existing facility, including a full headworks rehabilitation, the construction of two new biological nutrient removal process trains, an upgraded odor control system, a new MCC electrical room, a replacement emergency generator, modernized HVAC and potable water systems, and extensive site and structural improvements. The work required careful coordination to maintain plant operations throughout construction, with critical piping connections and short-duration shutdowns managed under strict owner oversight. To support the pursuit, the client engaged PRESWERX to develop proposal content, a selection presentation, presentation coaching, renderings, and animations.
Client Challenges
Communicating the breadth and technical complexity of a live-facility expansion to a sophisticated owner required more than a well-organized proposal. The client faced several interconnected challenges:
Conveying a highly technical and multi-phased scope in a way that demonstrated construction sequencing expertise without overwhelming reviewers
Visualizing proposed improvements to an existing operational facility where physical access for the selection committee was limited
Differentiating the team's approach to maintaining continuous plant operations during a construction window involving critical piping interconnections and shutdowns
Preparing the project team to deliver a confident, cohesive presentation under competitive selection conditions
Each of these challenges required a pursuit strategy that was both technically credible and visually compelling.
Scope of Work
PRESWERX delivered a full pursuit support package tailored to the demands of a complex water infrastructure selection. Proposal writing services focused on organizing the client's technical approach into a clear, evaluator-friendly narrative that addressed JEA's project requirements and highlighted the team's capacity expansion experience. High-quality renderings illustrated the proposed facility improvements in context, giving the selection committee a concrete visual reference for what the expanded WRF would look like upon completion. Animations brought the construction sequence and process flow to life, making the operational continuity plan easier to understand at a glance. A polished interview presentation was developed to carry these visuals into the live selection, and the client team received targeted presentation coaching to sharpen delivery and reinforce their message under pressure.
PRESWERX Approach
PRESWERX approached the pursuit as a strategic communications challenge, anchoring every deliverable in the operational complexity that defined this project.
Proposal content was structured around JEA's evaluation priorities, with the client's construction phasing approach and contingency planning framed as direct responses to the owner's stated concerns about maintaining plant uptime
Renderings and animations were developed to illustrate both the finished facility and the active construction environment, reinforcing the team's understanding of sequencing constraints at a live water reclamation site
Presentation coaching sessions focused on aligning the team's verbal narrative with the visual story, ensuring each speaker reinforced the same core message about technical capability and owner-focused project management
The result was a unified pursuit package in which every element, from the written proposal to the final presentation slide, told a consistent and credible story.
Results Delivered
PRESWERX produced a complete, professionally executed pursuit package that positioned the client's team as technically capable, operationally aware, and fully prepared for a rigorous selection process.
The proposal narrative translated a complex, multi-discipline scope into a clear evaluator-ready document that addressed JEA's operational continuity requirements directly and with specificity
Renderings and animations gave the selection committee a confident visual picture of both the completed expansion and the construction approach, reinforcing the team's credibility on a project type that demands demonstrated facility knowledge
The rehearsed, well-coordinated presentation gave the client team the preparation and confidence to walk into the selection ready to answer tough questions and make a strong impression
Going into the selection, the client was equipped with a cohesive story, compelling visuals, and a well-prepared team.
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