Higher Education
Iowa Western Transport Building
Client
DCI Group, Inc.
Project Owner
Iowa Western Community College
Location
Council Bluffs, Iowa
Project Value
$50,000,000
Industry
Higher Education
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Higher Education
Iowa Western Transport Building
Client
DCI Group, Inc.
Project Owner
Iowa Western Community College
Location
Council Bluffs, Iowa
Project Value
$50,000,000
Industry
Higher Education
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
Iowa Western Community College pursued a new $50 million Transportation Building in Council Bluffs, Iowa, designed to consolidate and expand its transportation and technical training programs under one roof. The facility represented a significant investment in workforce development for the southwest Iowa region, providing students with modern labs, classrooms, and hands-on training environments suited to the demands of the transportation industry. To compete for the project, the general contractor needed to translate a complex, large-scale scope into a clear and compelling pursuit narrative. PRESWERX partnered with the client to develop the full pursuit package, including a proposal, renderings, animations, a project film, a selection presentation, and presentation coaching.
Client Challenges
Competing for a $50 million community college facility meant every pursuit element had to perform. The client faced several critical challenges:
Framing a large, complex scope as a cohesive story the owner could follow and connect to its programmatic goals
Visualizing design quality and program fit before construction began, in a way that made the facility feel real and achievable
Differentiating the team from a competitive field of contractors in a public selection process
Preparing presenters to deliver with confidence and precision in a live selection interview
Each challenge called for pursuit materials that were specific, polished, and built around the owner's priorities.
Scope of Work
PRESWERX delivered a comprehensive pursuit package tailored to the Iowa Western Community College selection process. The team developed a written proposal that organized the client's capabilities and project approach into a clear, owner-focused narrative. Photorealistic renderings depicted the finished facility in detail, giving the owner a vivid sense of the building's scale and design quality. Animations brought key spaces to life, illustrating how the building would function for students and faculty. A project film reinforced the client's identity and track record on comparable work. PRESWERX also developed the full selection presentation and provided hands-on coaching to sharpen delivery and prepare the team for panel questions.
PRESWERX Approach
PRESWERX treated the pursuit as a single integrated campaign. Every deliverable was built around one central narrative connecting the client's strengths to Iowa Western's vision for the Transportation Building:
Developed proposal content that organized complex scope information into a clear, owner-focused story tied to the college's academic and workforce development goals
Produced renderings, animations, and a project film with the visual specificity and polish the $50 million project demanded
Designed the selection presentation and coached the team to walk into the interview prepared, confident, and aligned on their message
The result was a coordinated pursuit package where every asset reinforced the same story.
Results Delivered
PRESWERX delivered a complete pursuit package built to perform at every stage of the selection process. Each deliverable was held to a professional standard and designed to work alongside the others:
The written proposal organized the client's qualifications and project approach into a narrative the owner could follow from cover to close
Renderings and animations made the $50 million facility tangible before a shovel hit the ground, anchoring the client's visual story
Presentation coaching left the team fully rehearsed and ready to answer questions with confidence in the live interview
The client entered the selection process with a unified story, strong visuals, and a team prepared to perform.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.