Fortis
Client
United Rentals, Inc.
Project Owner
Location
Sparks, Nevada
Project Value
Industry
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Fortis
Client
United Rentals, Inc.
Project Owner
Location
Sparks, Nevada
Project Value
Industry
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
The client, one of North America's largest equipment rental companies, pursued the Fortis project in Sparks, Nevada through a competitive selection process. To make the strongest case possible, the client engaged PRESWERX to shape their pursuit from end to end. PRESWERX delivered a full package of pursuit support: a written proposal, a polished presentation, purpose-built renderings, dynamic animations, a project film, and hands-on coaching to prepare the client's team for the live interview. Each deliverable was crafted to position the client with clarity, credibility, and a compelling visual story tailored to the demands of the Fortis pursuit.
Client Challenges
The client entered a competitive selection that required strong storytelling alongside technical credibility:
Translating complex operational capabilities into a clear, persuasive narrative that would resonate with a discerning evaluation panel
Visualizing the project scope in a way that connected emotionally with evaluators, not just technically
Coaching the presenting team to deliver with composure and conviction under the pressure of a live interview
Standing out from equally qualified competitors through the overall quality and cohesion of the submission
Every element of the pursuit had to work together to project a single, confident message.
Scope of Work
PRESWERX developed and delivered a comprehensive pursuit package for the Fortis project in Sparks, Nevada. The team authored a full written proposal designed to articulate the client's qualifications and approach with precision and persuasion. A formal presentation was built to carry the client's story into the selection room, supported by custom renderings and animations that gave evaluators an immediate visual sense of the client's vision for the project. A production-quality project film added a dynamic narrative layer to the overall submission. Throughout the process, PRESWERX conducted hands-on presentation coaching to prepare the client's team for the live interview.
PRESWERX Approach
PRESWERX approached the Fortis pursuit as one integrated story, building every deliverable to reinforce a consistent message across each evaluator touchpoint.
Developed a proposal framework anchored to the project's specific priorities rather than generic boilerplate
Produced renderings and animations that made the client's approach immediately visual, concrete, and compelling
Conducted targeted coaching sessions to align the presenting team's delivery with the pursuit's core narrative
Every element, from the written proposal to the live presentation, projected the same confidence and readiness.
Results Delivered
PRESWERX delivered a full-suite pursuit package built to compete at the highest level on a project of Fortis's scope.
The proposal articulated the client's qualifications in precise, audience-focused language tailored to the specific demands of the Fortis project
Custom renderings and animations gave the evaluation panel an immediate, compelling visual picture of the client's approach
A production-quality project film brought emotional resonance and lasting impact to the submission
The client's team entered the selection room with every deliverable in place and a clear, unified story to tell.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.