Commercial
First Baptist Church of Fort Lauderdale
Client
ANF Group, Inc
Project Owner
Location
Fort Lauderdale, Florida
Project Value
Industry
Commercial
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Commercial
First Baptist Church of Fort Lauderdale
Client
ANF Group, Inc
Project Owner
Location
Fort Lauderdale, Florida
Project Value
Industry
Commercial
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
First Baptist Church of Fort Lauderdale undertook a new construction project in the heart of Fort Lauderdale, FL, representing a [PROJECT VALUE] investment in the congregation's future. The project encompassed [SCOPE: e.g., a new sanctuary complex, educational facilities, and community spaces totaling approximately X,XXX SF]. The client pursued the construction contract and engaged PRESWERX to lead the full pursuit effort, bringing together proposal development, custom renderings, animations, film production, and live presentation coaching to tell a compelling story for the selection committee.
Client Challenges
The client faced a competitive selection process for a high-profile religious facility project with deep community significance. The pursuit demanded more than a standard proposal package:
Translating a complex new construction program into a clear, visually compelling narrative for a non-technical owner audience
Demonstrating design quality and construction vision before a single shovel broke ground
Standing out among competing contractors in a market where technical qualifications alone rarely win
Preparing the team to deliver a confident, cohesive story in a live interview setting
Every element of the pursuit had to reinforce the client's readiness, expertise, and commitment to the project.
Scope of Work
PRESWERX delivered a comprehensive pursuit package for the client's bid on the First Baptist Church of Fort Lauderdale project. The scope began with a full proposal document that organized the team's qualifications, approach, and project understanding into a structured, client-ready submission. Custom renderings visualized the finished facility and helped the owner see the team's construction vision before a single shovel broke ground. Animated sequences brought the project's scale and complexity to life in ways static images could not. A purpose-built film tied the narrative together, and hands-on presentation coaching prepared the client's team to perform with clarity and confidence in front of the selection panel.
PRESWERX Approach
PRESWERX approached the engagement as a strategic storytelling challenge, treating the pursuit not as a document exercise but as a coordinated campaign for a single selection moment. Three priorities shaped the work:
Anchoring every deliverable around the owner's perspective, ensuring each piece addressed the congregation's priorities rather than the client's resume
Developing visual assets that worked across formats, from printed proposal pages to animated presentation screens to a finished film
Coaching the presentation team to internalize the narrative and deliver it as a conversation, not a recitation
The result was a unified, polished pursuit package that represented the client at its highest level.
Results Delivered
PRESWERX produced a full suite of pursuit materials that positioned the client to compete confidently for one of Fort Lauderdale's most visible religious construction projects. The package held every deliverable to a standard appropriate for a high-profile owner audience:
A complete proposal document that communicated the team's approach and qualifications in a clear, cohesive format built for the congregation's decision-makers
Custom renderings and animations that gave the owner a tangible sense of the finished facility before construction began
A polished pursuit film and presentation that unified the team's message and amplified their credibility in the room
Going into the selection, the client had a pursuit package that matched the significance of the project and a team prepared to own the moment.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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