Government
Design – Build Services for Downtown Complete Streets And Urban Trails Projects
Client
Baker
Project Owner
City of Jacksonville
Location
Jacksonville, Florida
Project Value
Industry
Government
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Government
Design – Build Services for Downtown Complete Streets And Urban Trails Projects
Client
Baker
Project Owner
City of Jacksonville
Location
Jacksonville, Florida
Project Value
Industry
Government
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
The City of Jacksonville's Downtown Complete Streets and Urban Trails Projects set out to reshape the public realm of Florida's largest city, converting underutilized street corridors into connected, multimodal infrastructure for pedestrians, cyclists, and transit users. The procurement called for a design-build team capable of delivering integrated streetscape and trail improvements across the urban core. Baker pursued the competitive solicitation, needing a partner who could translate a technically complex scope into a clear, compelling pursuit narrative. PRESWERX developed the proposal, produced the presentation materials, and provided presentation coaching to prepare the team for the live selection event.
Client Challenges
The procurement attracted strong competition from qualified design-build teams, and the client needed to stand out on more than technical merit. The complete streets scope presented several connected challenges:
Framing a wide-ranging urban infrastructure program as a unified, coherent project story for city evaluators
Visualizing streetscape and trail design quality for a selection panel before construction began
Differentiating the team from other experienced competitors in a competitive field
Preparing presenters to deliver a confident, polished performance before city evaluators
The pursuit required every element to work together: proposal, visuals, and delivery.
Scope of Work
PRESWERX provided end-to-end pursuit support for the client's response to the City of Jacksonville's design-build solicitation. The engagement covered the full pursuit cycle: proposal development, presentation creation, and presentation coaching. The written proposal organized the team's technical approach and design methodology into a narrative structured for city evaluators, connecting the team's qualifications to the specific goals of the complete streets program. PRESWERX then developed the presentation materials, translating the proposal content into a visually clear, structured format for the live interview. Coaching sessions worked directly with presenters to sharpen delivery and build confidence before the selection event.
PRESWERX Approach
PRESWERX approached the engagement as an integrated pursuit challenge: proposal, presentation, and coaching had to reinforce each other, not exist as separate deliverables. The team focused on clarity and coherence at every stage.
Developed proposal content that organized a complex, multi-element scope into a single clear narrative tied to the city's evaluation priorities
Built presentation materials structured around the selection criteria, putting the team's differentiators front and center
Conducted coaching sessions to align the team's messaging and sharpen presenter delivery ahead of the live interview
The result was a client team fully aligned and prepared going into the selection.
Results Delivered
PRESWERX delivered a complete, cohesive pursuit package calibrated to the demands of a competitive public agency procurement. Each deliverable was built to serve the City of Jacksonville's evaluation process.
A proposal that framed the complete streets scope clearly and tied the team's qualifications directly to the city's project goals
Presentation materials that organized the team's strengths into a focused, evaluator-ready format for the live interview
Coaching sessions that aligned the team's message, improved delivery, and prepared presenters to respond with confidence
The client entered the selection event with a unified story and a prepared team.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.