Office
Coca Cola TEC Transformation
Client
Coca Cola TEC Transformation
Project Owner
The Coca-Cola Company
Location
Atlanta, Georgia
Project Value
Industry
Office
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Construction Logistics Animations |
Renderings & Animations |
Still Renderings |
Office
Coca Cola TEC Transformation
Client
Coca Cola TEC Transformation
Project Owner
The Coca-Cola Company
Location
Atlanta, Georgia
Project Value
Industry
Office
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Construction Logistics Animations |
Renderings & Animations |
Still Renderings |
Project Overview
A comprehensive renovation of the TEC Building on Coca-Cola's Atlanta campus transformed floors two through ten, including the penthouse and portions of the roof, at one of the world's most recognized corporate headquarters. Located at One Coca-Cola Plaza in Atlanta, Georgia, the project covered a comprehensive multi-floor interior renovation of an active corporate office and technical building, with the potential to include sub-level laboratory spaces. Working within an iconic and occupied corporate campus required careful coordination and a high standard of finish. The client engaged PRESWERX to produce renderings and animations to support the competitive pursuit.
Client Challenges
Pursuing a multi-floor renovation on one of the world's most recognized corporate campuses required the client to meet a standard of quality and presentation that matched the owner's brand and expectations:
Visualizing a comprehensive renovation spanning nine floors and a penthouse within an occupied corporate headquarters before a single wall was touched.
Communicating the design quality and finish level expected by a global brand owner with exacting standards for its home campus.
Differentiating the team in a competitive corporate office renovation procurement with a high-profile and discerning owner.
The client needed visuals that reflected the caliber of work expected at One Coca-Cola Plaza.
Scope of Work
PRESWERX produced renderings and animations for the Coca-Cola TEC Building Transformation, developing visual assets that brought the multi-floor renovation to life for one of the world's most iconic corporate owners. Renderings captured the design quality and finish character of the renovated office and technical spaces across the building's upper floors, communicating the level of transformation planned for each environment. Animations conveyed the scope and flow of the completed renovation, giving The Coca-Cola Company a clear and compelling picture of the finished TEC Building. Together, the deliverables gave the client a strong visual foundation for the pursuit.
PRESWERX Approach
PRESWERX understood that visuals for a Coca-Cola campus renovation would be held to a higher standard than a typical corporate procurement, and produced assets calibrated to that expectation. The team addressed three priorities:
Rendering renovated floor environments at a level of detail that communicated the design quality and finish expected by a global brand owner.
Animating the scope of transformation across multiple floors to give the owner a coherent picture of the completed building.
Producing assets at the visual quality level appropriate for a world-class corporate headquarters.
The result was a pursuit package that met the aesthetic and presentation standard the owner required.
Results Delivered
PRESWERX delivered a set of renderings and animations that gave the TEC Building pursuit a polished, high-quality visual foundation:
Renderings communicated the design character and finish level of the renovated office and technical environments to a discerning corporate owner.
Animations conveyed the full scope of transformation across nine floors and the penthouse, giving The Coca-Cola Company a clear picture of the completed building.
The visual package gave the client the quality of presentation the owner's brand and campus required.
The client went into the pursuit with visuals that accurately reflected the ambition and quality of the renovation.
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