Government
Caldwell Courthouse
Client
Vannoy Construction
Project Owner
Caldwell County
Location
Lenoir, North carolina
Project Value
$10,000,000
Industry
Government
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Architectural Visualization Animations |
Construction Logistics Animations |
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Still Renderings |
Government
Caldwell Courthouse
Client
Vannoy Construction
Project Owner
Caldwell County
Location
Lenoir, North carolina
Project Value
$10,000,000
Industry
Government
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Architectural Visualization Animations |
Construction Logistics Animations |
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Still Renderings |
Project Overview
Caldwell County undertook the construction of a new 132,000-square-foot courthouse in Lenoir, North Carolina, to house the full range of the county's judicial operations. The project encompassed approximately 66,000 square feet of finished courtroom and office space for the District and Superior Courts, Clerk of Court, and District Attorney, alongside 33,000 square feet of secure holding areas and lower-level parking with a sallyport, and an additional 33,000 square feet of shell space reserved for future expansion. A two-level parking deck rounded out the facility. To compete for this complex, high-value pursuit, the client engaged PRESWERX to develop the pursuit strategy, proposal, presentations, coaching, renderings, animations, and films needed to make a compelling case to the county.
Client Challenges
Winning a $10 million civic courthouse project required the client to communicate a technically complex, multi-phased program as a single, confident vision. The key challenges included:
Translating a layered building program (courts, holding areas, shell space, and parking) into a clear, unified story that resonated with county decision-makers
Visualizing the finished quality of a facility that did not yet exist, to build owner confidence before a single foundation was poured
Differentiating the team in a competitive field where multiple firms were pursuing the same public contract
Preparing presenters to deliver a polished, authoritative performance in a live selection interview
Together, these challenges demanded a pursuit team that could move fast, coordinate across multiple deliverables, and bring the project to life before construction ever began.
Scope of Work
PRESWERX delivered a full suite of pursuit services tailored to the demands of a major public courthouse competition. The team developed a comprehensive written proposal structured to address the county's priorities and demonstrate the client's qualifications for a project of this scale and sensitivity. PRESWERX also produced a formal presentation deck built for the live selection interview, supported by targeted presentation coaching that prepared the client's team to speak with precision and confidence. To give the county a concrete sense of what the finished facility would look and feel like, PRESWERX created high-quality architectural renderings, animations, and films that brought the 132,000-square-foot program to life well before construction began.
PRESWERX Approach
PRESWERX approached this pursuit as a strategic partner, working alongside the client's team from proposal development through presentation day. The goal was to build a cohesive narrative that connected every deliverable to the county's core concerns about safety, function, and long-term value.
Structured the proposal around the county's evaluation criteria, ensuring each section reinforced the client's depth of experience with complex civic facilities
Developed renderings, animations, and films that visualized all major program elements, including secure holding areas, the sallyport, courtroom spaces, and the parking deck, giving the owner a clear picture of the finished facility
Coached the presentation team on message delivery, pacing, and handling questions under pressure, so the client walked into the selection room prepared and unified
The result was a pursuit package in which every element, from written proposal to on-screen visuals to live presenter performance, told the same confident, credible story.
Results Delivered
PRESWERX delivered a complete, competition-ready pursuit package held to the standard of a $10 million public procurement. Each deliverable was built to perform under real selection conditions.
The proposal gave evaluators a clear, well-organized account of the client's qualifications, with a structure and tone calibrated to Caldwell County's stated priorities
The renderings, animations, and films transformed a complex, multi-program building into a compelling visual story that made the project tangible for a non-technical county audience
The presentation coaching produced a team that entered the selection interview aligned, rehearsed, and ready to address the county's questions with authority
The client went into the selection fully prepared, backed by a pursuit package that represented their capabilities at the highest level.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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