Heavy Civil
Building 88-3
Client
Haskell-Infrastructure & Transportation Group
Project Owner
Intuitive Surgical INC
Location
Baja California, Mexico
Project Value
$125,000,000
Industry
Heavy Civil
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Heavy Civil
Building 88-3
Client
Haskell-Infrastructure & Transportation Group
Project Owner
Intuitive Surgical INC
Location
Baja California, Mexico
Project Value
$125,000,000
Industry
Heavy Civil
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
Building 88-3 was a $125 million parking garage construction project serving the Baja California, Mexico campus of Intuitive Surgical INC, one of the world's foremost medical device manufacturers. The project represented a significant investment in campus infrastructure, designed to support the operational demands of a growing, high-precision manufacturing environment. The client brought deep design-build expertise to a project that required both technical fluency and a compelling pursuit story. PRESWERX supported the client's pursuit with a full suite of services spanning proposal development, presentation design, presentation coaching, photorealistic renderings, animations, and a project film.
Client Challenges
Pursuing a $125 million infrastructure project for a technically sophisticated owner demanded more than strong qualifications. The client needed to convey operational insight, visual clarity, and competitive readiness across every submission and presentation component:
Translating a large-scale parking structure into a single, cohesive pursuit narrative that connected scope to owner priorities
Differentiating the team in a competitive selection process against other experienced design-build firms
Visualizing the finished structure for an owner accustomed to technical precision and high production standards
Preparing the team to deliver a polished, confident performance in a live selection interview
Together, these challenges called for a pursuit strategy that was visually compelling, strategically focused, and built for a discerning selection committee.
Scope of Work
PRESWERX delivered a comprehensive pursuit package tailored to the demands of a large-scale design-build parking structure for a precision-focused medical device manufacturer. The proposal was crafted to communicate the client's qualifications and project approach with clarity, giving the selection committee a thorough understanding of the team's capabilities and methodology. Photorealistic renderings brought the finished structure to life before a single foundation was poured. Animations illustrated key construction sequences and site logistics in a format the owner could readily evaluate. A project film conveyed the client's execution track record with visual impact. Presentation coaching then prepared the full team for a live selection interview.
PRESWERX Approach
PRESWERX approached this pursuit as a strategic partner, aligning every deliverable to the expectations of a technically sophisticated owner. The team built a narrative framework that positioned the client's design-build expertise as a direct answer to the project's logistical and operational demands:
Developed a proposal strategy centered on the owner's priorities, emphasizing constructability, schedule certainty, and campus integration
Produced renderings and animations that translated complex technical scope into a clear, visually compelling story
Coached the presentation team through rehearsals to ensure confident, consistent delivery under competitive selection conditions
The result was a fully integrated pursuit package that presented the client as prepared, credible, and capable for a project of this scale and complexity.
Results Delivered
PRESWERX produced a complete, cohesive pursuit package that held the client to a high standard of professionalism across every component of the submission and presentation:
The proposal clearly communicated the client's qualifications and project methodology, giving evaluators a strong, well-organized foundation for their review
Renderings, animations, and the project film brought the $125 million structure to life with visual precision that matched the owner's standards for technical excellence
Presentation coaching left the team rehearsed, confident, and fully prepared to deliver at their best during the live selection interview
The client entered the selection with a pursuit package that reflected their full capabilities and positioned them as a compelling, well-prepared competitor.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.