Commercial
Brooks on the Bluff
Client
Flintco
Project Owner
Memphis Art Museum
Location
Memphis, Tennessee
Project Value
$106,000,000
Industry
Commercial
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Commercial
Brooks on the Bluff
Client
Flintco
Project Owner
Memphis Art Museum
Location
Memphis, Tennessee
Project Value
$106,000,000
Industry
Commercial
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Project Overview
The Brooks Museum in Memphis, Tennessee delivers a transformative new museum facility for the Memphis Art Museum, dramatically expanding its public art space in the heart of the city. The $106,000,000 project encompasses a new 123,500 square foot building that adds 600 percent more art-filled free public space, including a 50,000 square foot rooftop sculpture garden and a 10,000 square foot community courtyard at street level. The new facility establishes one of the region's most significant cultural destinations, accessible to the full Memphis community. The client engaged PRESWERX to develop a presentation and coaching in support of the competitive pursuit.
Client Challenges
The client faced a pursuit where a major museum expansion had to communicate cultural impact as persuasively as construction scope:
A museum adding 600 percent more free public art space required a presentation that made the scale and community value of the expansion clear.
A rooftop sculpture garden and street-level community courtyard required narrative framing that communicated their civic significance to an arts institution.
The Memphis Art Museum evaluating a $106M new facility required a package that matched the ambition of a generational cultural investment.
Together, these called for a presentation that matched the scale and civic ambition of the museum it would represent.
Scope of Work
PRESWERX developed a presentation and provided coaching for the Brooks Museum in Memphis, Tennessee. The presentation organized the construction and program case for a transformative new 123,500 square foot museum facility, covering the project's signature features including 600 percent more free public art space, the 50,000 square foot rooftop sculpture garden, and the 10,000 square foot street-level community courtyard. PRESWERX structured the narrative to communicate the museum's civic significance alongside the construction scope, and provided coaching to prepare the team to deliver it with the clarity and confidence the Memphis Art Museum's evaluation required.
PRESWERX Approach
PRESWERX approached this as a museum pursuit where the civic story had to carry as much weight as the construction scope.
Developed a presentation that made the new museum's scale, public accessibility, and signature spaces legible as a unified cultural and civic investment.
Framed the rooftop sculpture garden, community courtyard, and 600 percent increase in free public art space as one coherent civic vision.
Provided coaching that prepared the team to deliver a complex cultural case with the confidence a $106M museum evaluation demands.
The result was a presentation that made a transformative museum expansion feel as purposeful as the city it would serve.
Results Delivered
PRESWERX delivered a presentation and coaching package that gave the Brooks Museum pursuit a case as compelling as the museum itself.
The presentation connected the construction scope to the civic value of a museum adding 600 percent more free public art space.
Coaching prepared the team to speak confidently to the museum's signature spaces, from the rooftop sculpture garden to the community courtyard.
Together, the package gave the client a clear, compelling case for one of Memphis's most significant cultural investments.
The client entered the Memphis Art Museum selection with a presentation built for the weight and ambition of a $106M civic institution.
.png)
SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.