Healthcare
Brooks Bartram Addition
Client
Perry-McCall
Project Owner
Location
Jacksonville, Florida
Project Value
Industry
Healthcare
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Healthcare
Brooks Bartram Addition
Client
Perry-McCall
Project Owner
Location
Jacksonville, Florida
Project Value
Industry
Healthcare
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
The Brooks Bartram Addition represented a significant expansion of an existing hospital campus in Jacksonville, Florida. The project called for new inpatient and support facilities that had to connect with ongoing operations while maintaining full patient care throughout construction. The scope placed a premium on careful sequencing and a clear, confident narrative that could communicate both complexity and capability to a discerning healthcare owner. The client, a general contractor pursuing the project, engaged PRESWERX to develop a full pursuit package that included a proposal, presentation design, presentation coaching, renderings, animations, and films.
Client Challenges
The client faced a demanding pursuit environment for a technically complex hospital addition. Communicating the scope and quality of the proposed work to a discerning healthcare owner required more than standard bid documents:
The addition's integration with an active, occupied hospital campus created a story that was difficult to tell through drawings alone
The client needed to differentiate itself in a competitive field of experienced healthcare contractors
A live selection presentation demanded preparation well beyond what internal resources typically support
Each challenge called for a coordinated pursuit strategy that worked as a single, unified story.
Scope of Work
PRESWERX delivered a comprehensive pursuit package tailored to the demands of the Brooks Bartram Addition. The proposal was developed to organize the client's qualifications and approach into a clear narrative built around the healthcare owner's priorities. Renderings and animations brought the proposed addition to life, giving reviewers a concrete visual understanding of how the new construction would integrate with the existing campus. A custom presentation was designed to carry that story into the live selection, and targeted coaching sessions prepared the client's team to deliver it with confidence. Films provided additional storytelling depth and reinforced the client's overall message.
PRESWERX Approach
PRESWERX treated the Brooks Bartram Addition pursuit as a single, unified story carried consistently across every deliverable:
The proposal narrative was built around the owner's specific priorities and the operational demands of building on an active healthcare campus
Renderings and animations translated the addition's scale and phasing into visuals a non-construction audience could evaluate at a glance
Presentation coaching sharpened the client's team delivery so they entered the selection room prepared, confident, and on message
Every element was calibrated to the selection environment, giving the client a package and a team that reflected their capabilities at their best.
Results Delivered
PRESWERX delivered a pursuit package held to the standard demanded by a competitive healthcare selection:
A structured proposal gave the client a clear, owner-focused narrative that communicated scope and qualifications without leaving interpretation to the reader
Renderings and animations provided the visual clarity the project's complexity required, translating construction drawings into images the selection panel could understand at a glance
A polished presentation and targeted coaching left the client's team fully prepared and confident for the live selection
The client walked into the selection process with every tool in place and a team ready to perform.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.